Having been in the fashion industry for years, we have noticed that independent brands are not put on the stage enough. We have decided to contribute to their development and growth. We carefully recruit designers, artisans & artists with fabulous potential from all around the world.

Nowadays, the fashion scene is dominated by established brands. Pure Labels want to contribute to a fashion revolution where everyone could reinvent themselves through unique clothes, jewellery, accessories. Our designers offer new styles deserving to be exposed to the world.

Our flagship boutique in Notting Hill, London, showcases some of our finest designers’ collection. This gives customers the opportunity to feel the quality of each product. A true new shopping experience!